LAVA india announces Design in India Challenge

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New Delhi, 2 nd July, 2020- Indian mobile handset brand, Lava International Limited,

announced the launch of its ‘Design in India’ contest. Through this unique contest, Lava is

inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is

open for B.Tech/B.E/B. Des/M.Des students/professionals. Students and professionals from

Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest

in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team.

Speaking about the contest, Tejinder Singh, Head- Product, Lava International said, “Our

country stands at a very important juncture right now. We envision India to be the next

global manufacturing hub. We have the potential to be self-reliant too. Through this unique

initiative, we want to give the youth of our country a platform to play their part in this

nation building process. We invite them to use their creative skills and bring fresh

perspectives to our design methods.”

The registration process for this contest will be open from 2 nd July- 9 th July 2020.

For T&C and to register, please visit- https://www.lavamobiles.com/design-in-india-

challenge/

Lava’s Design in India contest will be conducted in three parts- Ideation, creating a

prototype & presentation to the jury. Lava’s Design team will mentor the contestants

throughout the competition. Contestants will be judged on three parameters- Creativity,

functionality & uniqueness. The judging panel will be led by Sanjeev Agarwal, Chief

Manufacturing Officer, Lava International.

At the end of the competition, top three winning teams will get a pre-placement interview

opportunity at Lava. They will additionally receive a cash prize of Rs. 50000, Rs. 25000 and

Rs. 15000 respectively.

Sanjeev Agarwal, Chief Manufacturing Officer, Lava International said, “Designing in India

has been a very big strength for our brand over the last few years. It not only helped us

translate customer insights into products but also let us build unique propositions for our

customers. Being mentored by the Lava Design team can be a very meaningful opportunity

for the young talent of our country.”

Lava has always been at the forefront of Govt. of India’s ‘Make in India’ initiative. Lava was

the first mobile brand to take a lead in support of this important nation building program

and had set up a design team in India, becoming the first brand to design phones in the

country. With this ‘Design in India’ initiative Lava is now the only Mobile handset company

that makes truly ‘Made In India’ phones with complete control on design and manufacturing

within the country.

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